Chevron is one of the world’s leading integrated energy companies. We believe affordable, reliable and ever-cleaner energy is essential to enabling human progress. Chevron produces crude oil and natural gas; manufactures transportation fuels, lubricants, petrochemicals, and additives; and develops technologies that enhance our business and the industry. We aim to grow our traditional oil and gas business, lower the carbon intensity of our operations, and grow new lower carbon businesses in renewable fuels, hydrogen, carbon capture and offsets, power generation for data centers, and emerging technologies. 

Chevron brings together some of the best and brightest experienced professionals in the industry and then gives them opportunity to grow. Turn your ideas into solutions. We offer a truly global and collaborative work experience. 

Join our Team 

Corporate Affairs proactively manages social, political, and reputational risks for Chevron and engages the workforce to advance the business. We strengthen Chevron's strategic advocacy, communications, and social investments to build confidence in our company and industry.   

Chevron’s strategy is straight-forward: be a leader in efficient and lower carbon production of traditional energy, in high demand today and for decades to come, while growing lower carbon businesses that will be a bigger part of the future. To achieve these goals, we’ll build on the assets, experience, capabilities, and relationships we’ve developed over 140 years to incubate and grow new business.   

Position Overview  

We're looking for an Advisor, Audience Insights Analyst to be our specialist in audience development. The ideal candidate will be passionate about understanding people—who they are, what motivates them, and how they interact with our communications. This role is responsible for creating a rich, detailed picture of our key audiences by using a variety of data sources to build profiles, segment groups, and identify key trends. You will be a crucial partner to our communications team, ensuring our strategies are grounded in a deep understanding of our audience.   

Key Responsibilities 

Audience Development & Profiling: Use a mix of first- and third-party data (e.g., website analytics, social listening tools, market research, and surveys) to develop detailed audience profiles and segments. Translate audience profiles and segments into compelling narratives and personas that help the communications team understand and empathize with key stakeholders. 

Behavioral Analysis: Analyze audience behavior across various channels to understand preferences, content consumption habits, and the customer journey using this analysis to inform communication strategies and media placements. 

Trend Identification: Identify key demographic, psychographic, and behavioral trends that impact how we communicate with our target audiences. 

Data Storytelling: Translate complex data and insights into clear, compelling narratives and visualizations for the communications team and senior leadership. 

Strategic Collaboration: Work with the communications team to apply audience insights to content strategy, channel selection, and messaging to improve effectiveness. 

Key Skills 

• Data Analysis & Statistics: Strong proficiency in collecting, cleaning, and analyzing both qualitative and quantitative data. 

• Data Visualization: Hands-on experience with tools like Tableau, Power BI, or Google Looker Studio to create impactful reports and dashboards. 

• Proficiency in Analytics Tools: Expertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics) and listening tools. 

• Audience Segmentation: Experience in segmenting audiences based on demographics, psychographics, and behavioral data. 

• Communication & Storytelling: The ability to translate complex data into clear, actionable insights for both technical and non-technical audiences. 

• Critical Thinking: A natural curiosity to ask "why" and dig deeper into data to uncover the underlying motivations and behaviors of an audience. 

• Collaboration: The ability to work effectively with various teams to ensure audience insights are integrated into their work. 

Qualifications 

• Bachelor’s degree in communications, marketing, data analytics, or related field. 

• 5+ years of experience in audience insights, data analytics, or strategic communications. 

• Bachelor’s degree in marketing, communications, data analytics, or a related field. 

• Proven experience in building audience segments and personas based on a combination of quantitative and qualitative data. 

• Demonstrated experience using web analytics platforms (e.g., Google Analytics, Adobe Analytics) to track and analyze user behavior. 

• Hands-on experience with listening tools (e.g., Brandwatch, Sprout Social, Meltwater) to analyze brand sentiment and conversation trends. 

• Experience in designing and executing research projects, including writing survey questions, analyzing results, and presenting findings 

Attributes 

• Proactiveness: A proactive and self-motivated approach, with the ability to anticipate needs and take initiative.  

• Agility: Flexibility and adaptability to changing circumstances and evolving priorities.  

• Team Player: A collaborative and supportive team player, with a commitment to contributing to the success of the organization.  

• Creativity: A creative mindset, with the ability to generate innovative ideas for engaging and effective communication.  

Relocation Options: 

Relocation will be considered. 

International Considerations: 

Expatriate assignments will not be considered. 

Chevron regrets that it is unable to sponsor employment Visas or consider individuals on time-limited Visa status for this position. 

Flexible Working, Work-Life Balance, Hybrid Schedules 

Chevron offers a complete package and provides career development opportunities to all employees. We do this through onboarding, training and development, mentoring, volunteering opportunities and employee networking groups. We advocate work-life balance and offer employees access to various health and wellness programs. We also offer hybrid work models and alternative work schedules. 

Working with us 

At Chevron we approach challenges with integrity, ingenuity, and respect. By valuing our employees, our partners, and our world, we’ve created a company that’s responsively moving the world forward. We value a full spectrum of human experience- diversity of thought, education, national origin, gender, skills, and experiences. We firmly believe that by pooling our unique talents and perspectives, and by inspiring each other, we will define the future of energy.  

Benefits        
Chevron offers competitive compensation and benefits programs which includes, but is not limited to, variable pay, healthcare coverage, retirement plan, insurance, time off programs, training and development opportunities and a range of allowances connected to specific work situations. Details of such benefits and allowances are available https://hr2.chevron.com/.  

U.S. Regulatory notice:

Chevron is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, age, mental or physical disability, medical condition, reproductive health decision-making, military or veteran status, political preference, marital status, citizenship, genetic information or other characteristics protected by applicable law.

We are committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation, please email us at emplymnt@chevron.com.

Chevron participates in E-Verify in certain locations as required by law.

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